I was able to register since my company does some mobile business. I'm working on picking a hotel, everything is super expensive because of the trade show (about 4x normal rates). If you know of a cheap place near the Sands convention center that isn't disgusting, let me know before lunch time Tuesday. There are several Fiesta STs being built for SEMA, cars like the one COBB got. I'm a little surprised that I haven't seen any type of advertisement for the Fiesta ST. To me its a halo vehicle that they should use to get people in the dealership. It seems like now that we finally got one of the good toys from Europe we are stuck with US marketing that isn't even going to try to sell it. First mistake: when 2013s were still on the lots Ford was shipping 2014s instead of rushing ST production. Second mistake: they should be pushing the 1.0 EcoBoost like crazy (and make a handling package, 1.0 with ST suspension and 15" wheels to dominate SCCA). Third mistake: almost no Fiesta marketing and almost no mention of the handling and fun to drive factor. Hopefully that will change with a good showing at SEMA and the various auto shows. Don't get me wrong, I liked the Ecoboost challenge and the Fiesta Agent thing is cool I guess but I've only met maybe 20 people who knew what it was before I told them, those two things just don't have a lot of mainstream reach. I haven't seen any new magazine reviews or magazine project cars. I might be old-school but that's where I look first. Any way I hope the Fiesta ST show cars create a lot of buzz like the old Mustang 5.0 did back when people figured out how to tune fuel injection. I can't take pictures at the show but I hope I'll have some good stories to tell.