Any add on option from the factory is going to unfortunately cost a bit of extra cash. Take the navigation for example, ~$700 option on a car that already comes equipped with a MFT unit. Likely all it takes to make it work is a firmware change to accept nav and the nav SD card. But TBH, I'd rather pay that and have the nav in dash than a janky unit connected to the windshield that falls off all the time... In the same idea, with the seats you can get the seats that are made and designed to fit the car, have matching seat covers with the rear, and bolt in for $2K with the added heated seats and mirrors, or you can get an aftermarket seat also made by Recaro if you want that doesn't look near as good because it doesn't match the interior and they are a universal fit so you'd have to make them bolt in. I found one that looks similar in bolstering to the ST seat and it's $700 a seat. Aftermarket universal vs factory installed made for the car. I'll take the factory one even if it is $600 more. Overall modding my current car, aftermarket parts are the main problems I've ever had with my car. So I really just want to keep it all factory with the ST. Luckily it comes pretty well equipped, so apart from the short shift kit, I don't have to mod it (I'll probably manage to get myself in enough trouble with the power it has from the factory). Similar cars like the Mini, FR-S, I dunno what else people would cross shop...start at a higher price and don't really even come with the standard equipment the Fiesta ST does. Overall, even though you're paying $2000 for seats and roughly $24-$25K after adding options, you still got a better deal than going with one of the other cars. If that thinking helps you feel better about your purchase anyway... If the Recaros feel good for you, do yourself a favor and take the price hit. You'll be kicking yourself later when you have the base seats and you're sliding all over the place taking on a curvy road or AutoX track. My ZX2 factory seats have better thigh bolstering than the Fiesta base seats and I still slide in the seat.